How to Maximize Alumni Giving With Minimal Effort
Alumni directors have spent decades trying to unlock what exactly it is that makes their donors tick—that is, why some people are willing to give back to their
How Much Your Lost Alumni Data is Costing You
Your university may have an effective fundraising strategy, but the full potential of its resources likely remains untapped.
8 Ways Social Engagement Can Benefit Your University: Part 2
Are you engaging with alumni for engagement’s sake, or is your strategy designed to actively increase alumni’s willingness to give back to the school?
9 Lessons Universities Can Learn From Tesla and Wall Street: Part 3
Discover a roadmap for optimizing the fundraising value chain.
9 Lessons Universities Can Learn From Tesla and Wall Street: Part 2
Learn how alumni relations and prospect development will come to play a larger role in advancement.
8 Ways Social Engagement Can Benefit Your University: Part 1
Why is social engagement—a type of platform focused on privacy, meaningful interactions, and deep insights into alumni —the way of the future?
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9 Lessons Universities Can Learn from Tesla and Wall Street: Part 1
Discover what universities can learn from Tesla and Wall Street.
Increase Brand Equity by Activating Your Alumni Network
Want to increase your university's brand equity? The first step is to harness the knowledge and power of your alumni network.
How to Motivate Alumni to Give
Learn how to encourage philanthropic behavior in your alumni and meet Advancement goals.
The 7 Faces of Philanthropy: Part 2
Different alumni have different needs. Tapping into the unique psychology of each alum is the key to successful fundraising.
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The 7 Faces of Philanthropy: Part 1
Philanthropic alumni can be divided into 7 archetypes. Learn how you can tap into the psychology of each archetype and increase their willingness to give.
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A Strategic Approach to Alumni Engagement that Maximizes Impact
To cultivate impactful, long-term relationships with your alumni, you first need to understand each alum's unique needs.
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What is Positive Psychology?
Staying positive isn’t always easy. Learn how to keep alumni happy, engaged and connected by using positive psychology in your digital strategy.
Connecting with Alumni During COVID-19
Help your alumni overcome social isolation during the COVID-19. Learn how to foster meaningful connections using digital engagement.
7 Reasons Why You Need to Know the 90/9/1 Rule
The 90/9/1 rule shows that most alumni don’t engage with digital content. So how can universities overcome this limitation?
The Good Old Days: Remembering College Romance
Does Valentine’s Day bring back romantic memories from your college days? Join the conversation, and share them with us!
The Key to Successful Fundraising: Give Before You Ask
Change your alumni's attitudes towards giving by providing value before you ask.
6 Ways to Attract and Retain Major Gift Officers
Major gift officers are the key to successful fundraising, but they're often in short supply. So how can your university attract and retain a talented team?
Should You Have a Print or Digital Alumni Magazine?
Do you have an alumni magazine? If so, is it digital or print? Keep reading to find out how to create a publication your alumni will truly treasure.
Ok Boomer
A viral tweet has revealed decades of generational controversy—but what's the psychology behind the conflict between young and old?
How The 2017 Tax Reforms Impact University Donations
How do the 2017 tax reforms affect alumni giving? Learn how to modify your university's fundraising plans to match any financial landscape.
Understanding Your Alumni: The Key to Giving
Harness alumni identity and fully understand what your alumni connect with the most.
Go Beyond Engagement Scores
Engagement scores are an easy way to quantify alumni engagement, but they don't show the full picture.
Why the Facebook Epidemic Must Be Stopped
With the Facebook epidemic, users are being exploited to maximize the corporation's profits. Is it time for a new social media landscape?
Are Community College Alumni Being Ignored?
Community college alumni can provide great value to your university, but their giving potential is often overlooked. Learn how to harness it below.
How to Win the Most Important Game
What’s in a (team) name? To a football fan, a great deal. If you tell a die-hard Seattle Seahawks fan that their team’s performance is indistinguishable from that of the Tampa Bay Buccaneers, you will likely be accosted by an enraged fist or two.
How to Achieve Better Giving Days
Giving Days can help your university raise millions. Read more to find out how to create a day both your alumni and your university will value!
Why Email Still Works for Alumni Relations & Development
Millennials don't use email: myth or fact? Read more to find out how old-fashioned marketing can help with Alumni Relations and Development.
Storytelling In Advancement Matters
Powerful narratives may be the key to meaningfully engaging your alumni. Find out how to implement them into your fundraising strategy.
Need Alumni to Donate ? Ask the Baby Boomers
Not all alumni have the same capacity to donate—so don't treat them the same way. Baby Boomers may be your university's donation powerhouse.
Why Traditional Engagement Metrics Are No Longer Enough
Measuring engagement metrics through "likes" is easy, but actually understanding your alumni is not. Move into an insightful future and leave "likes" behind!
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